From September 9 to 12, 2026, visit Triathlon Store Nice

This year, Nice becomes the triathlon capital of the world.

On September 12 and 13, 2026, the world's best triathletes will gather on the Côte d'Azur for the IRONMAN 70.3 World Championships.

An exceptional event in a city that lives and breathes triathlon all year round.

And naturally, Triathlon Store Nice will be at the heart of the event.

To celebrate this week properly, we have envisioned:

SO NICE

4 days of sport, meetings, and sharing around triathlon.

From Wednesday, September 9 to Saturday, September 12, our store and the Triathlon Store Café will become the meeting point for triathletes in Nice.

Swim Sessions in the Baie des Anges, Social Runs, meetings with some of the world's best triathletes, partner brands, Happy Hours and a few surprises…

Welcome to SO NICE 2026.

WEDNESDAY, SEPTEMBER 9 — WELCOME TO NICE

The first athletes are here, the brands are arriving, the Promenade des Anglais is starting to buzz…

SO NICE begins.

Come and see us at Triathlon Store Nice and the Triathlon Store Café to discover the program, meet our team, and get into the World Championships atmosphere.

And save some energy…

Thursday will be busy.

THURSDAY, SEPTEMBER 10 — SWIM, RUN & MEET

8:30 AM — SWIM SESSION × PRECISION FUEL & HYDRATION

It's impossible to imagine a great triathlon week in Nice without our now essential Triathlon Store Swim Session.

Join us Thursday morning at 8:30 AM for a session in the legendary Baie des Anges organized in collaboration with Precision Fuel & Hydration.

The session will be led by our athlete Alex Caille.

An accessible and friendly outing to swim together, get your bearings in the Mediterranean, and share a moment with the community before the big weekend.

📍 Location: Triathlon Store Nice
⏰ 8:30 AM

Swim together. Race your own race.

9:00 AM — BREAKFAST & MEET LAURA PHILIPP × CASTELLI

And that's not all.

On Thursday, Castelli also invites you to Triathlon Store for an exceptional meeting with Laura Philipp.

Come and meet the German champion at an autograph session at Triathlon Store Nice a few days before the big global event.

📅 Thursday, September 10
📍 Triathlon Store Nice
⏰ 9:00 AM

Final information will be communicated soon on our social networks.

10:00 AM — CROISSANT RUN & MEET PAULA FINDLAY — TTL × CASTELLI

Hardly any time to dry off the wetsuits…

At 10:00 AM, we will have the pleasure of welcoming Paula Findlay and TTL for a 5km Social Run organized by TTL with Castelli and fueled by Precision Fuel & Hydration.

5km

No stopwatch.

No competition.

Just an accessible run, discussions, and a great community united by the same passion.

📍 Departure: Triathlon Store Nice
⏰ 10:00 AM

Easy pace. Good vibes. Everyone welcome.

5:30 PM — SECRET RUN

One last run to end the day?

We can only tell you that it will be…

NORWEGIAN TIME.

For the rest, you'll have to wait a little longer.

📅 Thursday, September 10
📍 Triathlon Store Nice
⏰ 5:30 PM — Norwegian Time

Who's running? Stay tuned.

FRIDAY, SEPTEMBER 11 — ONE MORE BEFORE RACE WEEKEND

8:30 AM — SWIM SESSION × PRECISION FUEL & HYDRATION

Because one Swim Session was obviously not enough…

Friday morning, back to the Baie des Anges for our second Triathlon Store Swim Session × Precision Fuel & Hydration.

Once again, Alex Caille and Quentin Barreau will lead the session.

An opportunity to enjoy the Mediterranean one last time with the community before the start of the World Championships.

📅 Friday, September 11
📍 Location: Triathlon Store Nice
⏰ 8:30 AM

10:00 AM — BREAKFAST & MEET RICO BOGEN × CASTELLI

After Laura Philipp on Thursday, Castelli has another meeting for us on Friday.

We will have the pleasure of welcoming Rico Bogen to Triathlon Store Nice for a meet and greet and autograph session.

Another opportunity to meet one of the big names in international triathlon during World Championship week.

📅 Friday, September 11
📍 Triathlon Store Nice
⏰ 10:00 AM

SATURDAY, SEPTEMBER 12 — WOMEN'S RACE DAY 🏆

📣 ALL OUT FOR THE WOMEN!

On Saturday, the entertainment gives way to the essential:

THE RACE.

The world's best triathletes will compete in Nice for the IRONMAN 70.3 Women's World Championships.

And the entire Triathlon Store team will be mobilized to support and encourage them.

We want to see Nice buzz.

We want to hear the Promenade.

We want to create atmosphere along the course.

Professional athletes, customers, friends, and all the women in our community at the starting line:

SO NICE IS BEHIND YOU!

Join us to support the athletes and make some noise on the course.

MAKE SOME NOISE! 🔥

🍻 6:00 PM — SO NICE HAPPY HOURS

After the race, head to the Triathlon Store Café.

From 6:00 PM, we'll gather to celebrate the day's performances, debrief the race, and share a final moment together.

Athletes, supporters, brands, and enthusiasts are welcome.

📍 Triathlon Store Café
⏰ From 6:00 PM

RACE. SUPPORT. CELEBRATE.

One last evening to close SO NICE 2026.

TRIATHLON STORE CAFÉ — YOUR SO NICE HQ

Throughout the week, the Triathlon Store Café, directly adjacent to the store, becomes our HQ.

This is where we meet.

Before a session.

After a run.

To grab a coffee.

To meet an athlete.

To talk nutrition with our partners.

To debrief the day.

Or simply to have a drink with other enthusiasts from around the world.

SWIM. RUN. MEET. COFFEE. CELEBRATE.

During the World Championships, there will always be a good reason to visit Triathlon Store Nice.

SO NICE — THE PROGRAM

WEDNESDAY, SEPTEMBER 9
Welcome to Nice — launch of SO NICE

THURSDAY, SEPTEMBER 10
🌊 8:30 AM — Swim Session × Precision Fuel & Hydration with Alex Caille
✍️ 9:00 AM — Meet Laura Philipp × Castelli — autograph session
🏃10:00 AM — Run with Paula Findlay / TTL × Castelli — fueled by Precision
🇳🇴 5:30 PM — Secret Run — Norwegian Time

FRIDAY, SEPTEMBER 11
🌊 8:30 AM — Swim Session × Precision Fuel & Hydration with Alex Caille
✍️ 10:00 AM — Meet Rico Bogen × Castelli — autograph session

SATURDAY, SEPTEMBER 12
🏆 Women's World Championship Race Day
📣 All Out For The Women
🍻 6:00 PM — SO NICE Happy Hours