Design. Innovation. Technological advancements. Incredible aesthetics.
These are some of the values that define Factor Bikes, and which we are proud to showcase at Triathlon Store. This is what makes their approach to competition unique, and it's what we invite you to discover with the installation of the "Temple of Speed" in our store. And what better city than Paris to embody these attributes? A city of art, architecture, intellectuals, scientists, philosophers, musicians, filmmakers… Paris now welcomes the "Temple of Speed" to our store – Summer 2025.
From July 8 to 26, the Factor "Temple of Speed" will be installed a stone's throw from the Arc de Triomphe.
Come visit us:
Triathlon Store Paris Étoile 22 Avenue de la Grande Armée, 75017 Paris
- Tuesday - 10am - 7pm
- Wednesday - 12pm - 7pm
- Thursday - 10am - 7pm
- Friday - 10am - 7pm
- Saturday - 10am - 7pm
- Sunday - Closed / Monday - Closed
Starting July 8th, we are delighted to welcome the "Temple of Speed" to our store, where you can discover what makes Factor Bikes so unique. Throughout the summer, special events and exhibitions will thrill all cycling and performance enthusiasts. In conjunction with the 2025 Tour de France, the "Temple of Speed" at Triathlon Store will also host several events surrounding the world's greatest cycling race.
A visit to the "Temple of Speed" at the Triathlon Store Paris Étoile will reveal a vast space dedicated to Factor's past, present, and future. The atmosphere is relaxed, yet the installation is elegant. Among the exhibits:
- A detailed timeline telling the story of the Factor brand
- A display stand for each bike in the Factor range
- An exhibition describing the manufacturing and installation process of carbon
A special event for the final stage of the Tour
The route for the final stage of the 2025 Tour de France has been redesigned: gone is the traditional finish on the Champs-Élysées after several loops through the city center. This year, the riders will climb the legendary Montmartre hill three times, a climb already featured in the road race at the Paris 2024 Olympic Games. The famous Rue Lepic, leading up to the Sacré-Cœur Basilica, shouldn't completely rule out the sprinters for victory, but with only six kilometers to go, they'll have to dig deep to have any hope of winning.
Located right next to this new course, the "Temple of Speed" at Triathlon Store will be the starting point for a special group event on the morning of July 27th. You'll have the opportunity to share this unique moment with Factor founder Rob Gitelis, CEO Calvin Chan, and members of the Factor community from the Paris region. The start and finish will be at our store, and the route and departure time will be communicated to you in the days leading up to the event.
BUT THAT'S NOT ALL!
The "Temple of Speed" event, located at Triathlon Store in Paris, will be the longest-running edition of this event to date. Stay connected to our social media channels to stay up-to-date on all the announcements and updates regarding planned activities and events.
Come visit us throughout the month of July and let's celebrate together everything that makes up the passion for cycling and the French spirit.
