Specialist in triathlon, swimming, cycling and running. Triathlon store in Paris and Nice

Triathlon, cycling, running, swimming specialist


Ironman world championship Nice 2023


The flagship event of the triathlon world in France: memorable memories of the Ironman World Championship in Nice.

When it comes to triathlon, there are events that capture the world’s attention, and the Ironman World Championship in Nice is undoubtedly at the top of the list. It’s where athletes, fans and brands come together to shape the future of this dynamic sport.

This year, the Triathlon Store team had the privilege of not only being present, but also offering a series of exclusive experiences and collaborations, highlighting the power of the event.



An anthological run!


It's not every day that you get to run alongside the Ironman 70.3 and Ironman 2022 world champions. In collaboration with ON, PILLAR, we gathered around a hundred people on the Promenade des Anglais to run alongside Kristian blummenfelt & Gustav Iden: a memorable "run session". A unique and dream opportunity for enthusiasts to mingle with the elite, exchange advice, tips, and above all, share the pure passion of triathlon.


Gustav Iden & Kristian Blummenfelt






When you stand shoulder to shoulder with those who dominate the world podium, it becomes clear that triathlon is more than a competition; it’s a community. A community that values ​​dedication, perseverance and team spirit.



PILLAR x On.





TS Café: At the heart of triathlon discussions


The new TS "café" space was not just a meeting place. During the Ironman Nice World Championship, it became the epicenter of discussions and sharing around triathlon. By hosting the podcast "The Triathlon Hour" over several evenings, we created a space where ideas circulated freely, strategies were debated and inspiring stories were shared.



Guests who embody the very essence of triathlon




Beth & Luke McKenzie and their deeply rooted history in the world of triathlon, their presence brought a rich perspective and palpable passion for the sport. Hearing their stories, challenges and triumphs was an inspiration to all present.



Also joining us was the Ironman Director, whose fame is matched only by his passion for the sport. Andrew Messick, the name that resonates at every Ironman event, gave us valuable insights into the future of triathlon and the behind-the-scenes of organizing the World Championships.




Max Neumann an athlete who has continued to impress on the international scene. His experience, his approach to the sport and his racing anecdotes captivated our audience.

Scott Tindal, the renowned nutrition coach, brought with him a wealth of information and expertise. For many triathletes, nutrition is the fourth pillar of competition, and having Scott on board was an invaluable opportunity to gain insight into this vital area.

Young German prodigy Rico Bogen, recent Ironman 70.3 2023 world champion!

What made these evenings so unique was the interaction, the sharing. A true living illustration of the fact that triathlon is not just a sport, it is a community, a passion and, for many, a way of life. To all our guests, to all those who participated and listened: thank you.



The power of the event


There are moments in the life of an athlete, fan or sports professional that remain etched in the memory forever. The Ironman World Championship in Nice is one of these moments. It is an opportunity to see top-level performances, connect with a global community and appreciate triathlon in all its aspects.

The Triathlon Store team is honored to have been part of this unmissable event. We left with unforgettable memories, fruitful collaborations and a renewed passion for this sport that we love so much. So, to all of you who participated, who ran, exchanged or simply enjoyed, a big thank you.

You made this event what it was: powerful, inspiring and unforgettable. Can't wait for next year!


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